The Bottom of the Pyramid Symposium |
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Washington, DC
On Wendesday, March 15, 2006, The Bretton Woods Committee held a symposium featuring C.K. Prahalad, author of the award winning new book about marketing to the world's poorest, The Fortune at the Bottom of the Pyramid. Mr. Prahalad was joined by Mr. Bruce McNamer, President and CEO of TechnoServe - a non-profit company offering business solutions to global poverty, Kai Schmitz, Executive Vice-President and COO of MicroFinance International Corp, and Jeff Morgan, Director of Global Marketing for Mars, Inc. Check back for more documents from the symposium.
Read the brochure [PDF, 827KB]
